Simona
A specialty coffee and plant shop located in Gracia, Barcelona.
Creative Process
All about creating a brand—step by step
The need for good specialty coffee might feel like a new craving, but the act of gathering over a heartwarming drink is timeless. Simona isn’t just a shop—it’s an experience. Building its identity and connecting it with those who will find happiness here has been, and continues to be, an absolute pleasure.
Branding can feel overwhelming—like staring at a blank canvas without knowing where the first stroke should go. That’s where we step in. For us, the process isn’t just about creating visuals; it’s about crafting a reflection of your vision, your story, your aspirations. Our role? To translate that into a brand that feels undeniably yours.
Creating Simona's branding
Our journey begins with understanding. Before anything else, we take the time to listen—to uncover the heart of your project. We start with a comprehensive chat designed to explore every aspect of your vision, from your goals and values to the finer details that make your brand unique. This step ensures we capture the essence of your story before putting pen to paper.
Positioning is everything. We study how similar brands share their stories, identifying the gaps and opportunities that will make your brand stand out.
This is where inspiration takes shape. For Simona, we developed five distinct moodboards, each capturing potential directions. Through these, we found clarity, aligning on a visual path that felt true to Simona’s soul.
From logos to color palettes, we craft multiple variations, empowering you to choose a direction that resonates. Each option is designed to capture the essence of your brand.
Once the concept is validated, we refine every detail. The result? A complete set of brand elements, including comprehensive guidelines and raw files. These give you everything you need to confidently share your brand with the world.
Growing Simona’s Story
With the brand in place, it’s time to breathe life into it. From anticipation-building teasers to the grand opening and the rhythms of daily life at the shop, we create content that not only tells Simona’s story but invites others to be part of it.
We don’t just create for you—we create with you. By shooting, editing, and publishing content for Simona’s social media, we aim to build a thriving community that embodies its values.
We don’t just create for you—we create with you. By shooting, editing, and publishing content for Simona’s social media, we aim to build a thriving community that embodies its values.
All about the project
Involved
Audrey Pogu